Matcha Lovers Club is a modern brand created to bring together people who share a philosophy of mindfulness and inner calm. Through the aesthetics of Japanese minimalism, visual symbols of nature, and a calm communication rhythm, the brand becomes a community where matcha isn’t just a drink — it’s a reason to gather, slow down, and feel connected.

As a brand designer, I developed the visual identity and brand assets for the company.

BRAND IDENTITY

2025