Thryve is a modern wellness brand that makes self-care simple, delicious, and enjoyable. From gummy vitamins to drinks and supplements, each product is designed as an easy daily ritual that helps you boost energy, shine from within, and maintain inner balance — effortlessly, in tune with the pace of modern life.

As a brand designer, I developed the visual identity, packaging, and creative direction for Thryve, reflecting its playful yet functional approach to self-care. I aimed to combine minimalist aesthetics with a sense of joy and ease, so that self-care feels not like an obligation, but a delightful moment you want to return to.

BRAND IDENTITY

2025