ABOUT
Weekend Stories is a brand of stylish knitwear — a story about warmth, comfort, and those moments you want to stretch out like a ball of yarn: your weekends.
In the brand identity, I combined:
— a soft color palette to create a calm atmosphere;
— a clean, minimal logo that conveys lightness;
— a unique brand mark adding playfulness and emphasizing the brand’s character.
— a soft color palette to create a calm atmosphere;
— a clean, minimal logo that conveys lightness;
— a unique brand mark adding playfulness and emphasizing the brand’s character.
BRAND IDENTITY
2025
