Mellu— clarity through data
Mellu is a modern brand focused on simplifying wellness and self-care. To support their growth, I created a comprehensive year-end report that captured the brand’s key achievements, insights, and areas of opportunity — transforming dry data into a clear and compelling narrative.
My role
I crafted the final report for 2024 — combining strategic insights with clean, editorial-style design. My goal was to help internal stakeholders see the big picture at a glance, identify patterns, and feel proud of what was achieved over the year. Each section was structured to balance logic and beauty — making even the most complex information feel accessible and meaningful.
Mellu is a modern brand focused on simplifying wellness and self-care. To support their growth, I created a comprehensive year-end report that captured the brand’s key achievements, insights, and areas of opportunity — transforming dry data into a clear and compelling narrative.
My role
I crafted the final report for 2024 — combining strategic insights with clean, editorial-style design. My goal was to help internal stakeholders see the big picture at a glance, identify patterns, and feel proud of what was achieved over the year. Each section was structured to balance logic and beauty — making even the most complex information feel accessible and meaningful.
Scope of Work
Note: all figures and company details have been changed for confidentiality
- Report structure and logic: clear flow from highlights to deep-dive sections
- Data visualization: charts, infographics, and visual patterns to reveal insights
- Editorial design: typography, layouts, and hierarchy for an elegant and readable report
- Brand alignment: consistent with Mellu’s visual identity and tone
- Confidentiality handling: all numbers and names replaced to protect sensitive data
Note: all figures and company details have been changed for confidentiality
