Weekend Stories — knitwear for your slow moments
Weekend Stories is a brand of stylish knitwear designed to bring warmth, ease, and a touch of elegance to your weekends — whether you’re strolling through the city, catching up with friends, or enjoying a quiet evening at home. Inspired by the laid-back rhythm of weekend life, the brand blends comfort, timeless style, and the charm of handmade pieces that invite you to slow down and savor the moment.
My role
I developed the visual identity, packaging, and creative direction to express the cozy, effortless spirit of Weekend Stories. The goal was to create a brand world that feels soft, thoughtful, and personal — like your favorite knit sweater, it’s both familiar and special.
Weekend Stories is a brand of stylish knitwear designed to bring warmth, ease, and a touch of elegance to your weekends — whether you’re strolling through the city, catching up with friends, or enjoying a quiet evening at home. Inspired by the laid-back rhythm of weekend life, the brand blends comfort, timeless style, and the charm of handmade pieces that invite you to slow down and savor the moment.
My role
I developed the visual identity, packaging, and creative direction to express the cozy, effortless spirit of Weekend Stories. The goal was to create a brand world that feels soft, thoughtful, and personal — like your favorite knit sweater, it’s both familiar and special.
Scope of Work
- Visual identity: logo, sign, color palette, typography
- Packaging design: tactile, minimal, and giftable — reflecting the quality of the knitwear
- Creative direction: visual storytelling across digital and physical touchpoints to evoke a sense of comfort, nostalgia, and calm
